Can online video boost your conversion rates?

Video has really become a very important feature of many websites.

Some of the very important benefits of using video to increase website conversion and sales are:

• Better enhance a customer’s ability to understand or relate to an affiliate offer or one of your own products,
• Demonstrate certain features and or the major benefits of your offer.
• One of the most important is that it allows you to engage with the customer on a more personal level.
• Sets off emotional triggers easier, ultimately influencing buying decisions.
• Video can help make your website ‘sticky increasing chance of sale.

Using video allows you to really enhance your website experience for the customer by better engaging them which ultimately lead to higher conversions.

Driving traffic to your website is only part of your task when it comes to making sales online. Conversion is the true measure of your sites effectiveness in turning visitors in to customers. Increased conversion means increased revenue from your website.

Before you start your video campaign as in anything else you need to start with a clear goal. By starting a video project with clear goals you can create a successful video campaign to increase your conversion rates. Things to remember when deciding on your goals are;

• Have I established a starting point for measurement! In other words what are my current website statistics such as traffic and conversions from the current traffic.

• Have I established a way of measuring my results. What is in place to help me measure higher traffic and conversions. One possibility is to install something like Google Analytics on your website. Website traffic is perhaps one of the easiest to measure. If you have Google analytics installed on your site, you can easily see where your traffic is coming from and also see what paths the users take once on your site.

• How will I act upon the results that I get!

By setting proper goals you can create a successful video campaign to increase your conversion rates, whatever they may be.

One important thing to remember is that you need to create compelling video content to be delivered to your website visitor through your video. Your video must reflect your key message and website goals.

While adding video to your online store isn’t exactly new, it really is still an online medium in its infancy. Only within the last year or so have Online Marketers really begun to wake up to the real power of video as a marketing tool that builds customer confidence and increases conversion rates.

Think of your online website as an offline store for just a second. How would you go about getting your customer that just walked into your offline store to stay in your store and increase your chance of making a sale? Of course you would do what you could to engage them by talking to them.

Why treat your online visitor any different? When your visitor comes to your website take every opportunity you can and engage them in what is going on. Talk to them. make it personal. Make it seem like that website was just setting there waiting for just them to show up. Deliver the ultimate experience to each visitor that show up to your website. After all you worked hard at getting the visitor there in the first place. Use every tool you have available to increase your website conversions. Video is one of those tools you need to start with.

I would love to hear what your thoughts and experiences have been on using video to help increase conversions.

Avoid Costly Marketing Mistakes. Most beginners feel they have to do everything all alone when it comes to starting up their own online home business and find themselves overwhelmed and frustrated in no time and all and this leads to failure and quitting before they ever have any results whatsoever.

So what is the secret to success when it comes to starting up your own home business online. The answer is Find a partner. Starting up Joint Venture partnerships will lead to success faster than any method of online marketing there is.

You have probably heard of the old saying, “It’s not what you know but who you know that matters”? Internet marketing is no different.
The new marketers can shortcut their curve by gaining access to the right people in order to break into the Internet marketing arena and Joint Ventures (or JV in short) are the way to do that very thing.

Here are just five (5) of the benefits you will discover when you start up Joint Ventures with established Internet Marketers.:

1. Trying to list build and finding it overwhelming? How does access to a potential customer base that would otherwise be inaccessible. Established Internet marketers have lists of customers that would be most likely to purchase the product or service you are selling from the recommendation from the Joint Venture Partner that they already know like and trust..

2. Tired of trying to do it all alone? Why not establish a long term good working relationship with an established Internet marketer that could turn into a mutually and very profitable arrangement.

3. In any business credibility is one of the key elements of success. Internet Marketing is no exception to the rule. Associating yourself with a successful partner can help to establish that very much needed credibility for you and open many doors for you to be able to walk right on through. Your Joint Venture partners’ It is called Expert by association. Credibility will be passed on to you simply by association.

4. The all important opt-in list is the backbone of Internet marketing. Building lists takes years but a successful Joint Venture can help you to build your own opt-in list in the fastest amount of time..

5. Ready to get your product out tot he masses? By forming Joint Ventures and having your JV partners recommend your products to their customer base, you will be guaranteed a much larger response to your new product or service than you could ever hope to generate on your own.

Moral of the story? A Joint Venture is the best and quickest way for a new Internet marketer to become established – in a cost free fashion!

Grab My FREE 9 Set Affiliate Marketing Video series right now and let’s get you started making money online right away.

To your Rapid Cash Success.

Jeff Wellman

You probably know by now that Affiliate Marketing is a practice in which a business rewards its partners, or affiliates for bringing in customers through their marketing efforts. This team effort approach, merging many web sites in a united effort to funnel customers to a particular product, can be a very effective way to make money. The people you align with are called in the business, Joint Venture Partners or just JV Partners.

In a larger sense, this type of business model is actually a co-op of sorts, like many farmers used to form. It was difficult for one farmer, after all the toil of bringing a crop to harvest, to be in a position to bargain effectively with big city buyers. It became apparent that a group of farmers had a better chance of negotiating a fair price for their product. They could also in return bargain for lower prices when buying feed and other necessary supplies. So in essence, Affiliate Marketing is just a fancy hi-tech farmer’s co-op, working together for a common goal. The affiliates all strive to list build together for sales, in a way they could not do alone.

The concept goes way beyond setting up a link to each other’s selling pages; the group can also share talent, skills and time to create interesting and effective products and advertising packages. Think about the challenge of coming up with brand new products and an effective selling page on your own. Most of us would rather go to the dentist. It sounds too difficult, too time consuming to all but the most motivated person. Nevertheless, what if you belong to a group, a cadre of fellow beginners that worked together to build such an enterprise? It doesn’t sound quite as difficult now does it?

You may not have the skills yet to achieve your goals, but you certainly have at least one. Perhaps you know how to create graphics on a computer, edit some video, or write a little bit. Your affiliate can do something else or may have the information on how to set up a domain name and create a web page. Everyone working together can achieve what you once thought was impossible.

Joint Venture Partners Your Formula For Affiliate Marketing Success

I am reminded of the old story about the old beggar who walked into a poor village. He asked several people for a piece of bread or a bit of milk. Everyone refused him, claiming they had nothing to offer. He was tempted to give up, to leave and look for a bite to eat elsewhere, but instead had an idea.

He asked the villagers if they had ever eaten stone soup? He began to advertise the delectable brew as the best he had ever tasted and claimed he was in possession of a magic stone that would turn water into a satisfying meal. Soon his marketing ability began to create curiosity and a few mouths to water. The townsfolk began to beg him for the recipe. The old man said he needed a big pot in which to boil the soup. He got one. He boiled the water, carefully tasted it and declared it was good. However, alas, too bad, it didn’t have some carrots or it would be perfect. By some coincidence, a few peasants had some. Perhaps some potatoes would make it better, and sure enough, someone found some. Finally, the clever beggar wished aloud for a bit of meat to make it the best stone soup ever…sure enough some tasty bits of tender meat were procured. The townsfolk were amazed at the old man’s powers…how could such delicious soup be made with a rock?

Likewise, if you are wishing for a money making venture on the internet and think that it would take a miracle to achieve that goal, look around. There are other folks in the virtual village that can each provide a tasty ingredient to a marketing masterpiece.

This is the perfect segue to encourage you to sign up for Jeff Wellman’s marketing products. You will learn techniques and information to build a foundation to a great internet marketing business. You can get acquainted with other great folks who are trying to do the same thing. Who knows, perhaps they have the right stuff to help create your own delicious marketing concept. They may even have a great recipe for soup.

Grab this completely FREE Affiliate Marketing Training right now

PLR what are you talking about? If you try to explain to the average person how you purchased a Private Label Rights article or presentation and then claimed it was yours, you would probably get a raised eyebrow. To most people that would be stealing and they would probably tell you so. We are all very aware of copy-written works in music and media and all the restrictions and extra fees we pay for the privilege of enjoying them. We can download a song, only to find it plays on one player, but not another. You legally cannot even get a group together to sing Christmas songs in a mall, without someone paying a publishing company for the rights.

Most people are not aware how often one person or company makes something and lets someone else put their name on it.

PLR rebrand Your Name Here

Car companies do this all the time. Remember GM’s Geo division in the 1980’s and early ‘90’s? GM put its name on vehicles manufactured by Japanese companies, Toyota and Isuzu. Isuzu produced the Spectrum and Toyota made the newer Nova line. People bought them, satisfied they were buying an American product. There are numerous car models, both designed completely or jointly by different car companies and sold with various nameplates. Even Honda had Isuzu make the Passport model a few years ago.

Grocery stores have been using this practice for many years too. I worked for a time at a well-known cold cut manufacturer. They of course had their marketable brands, which were considered premium products and then they turned around and made the same hotdogs for local food store chains. The local stores were able to place their names on it and value conscious customers would buy it because it was slightly cheaper. People would say how it tasted just like the premium brands…exactly because the same company made it. Everyone benefited from this version of PLR. The manufacturer gains a new market of people wanting to save money; the grocery chain sells more products.

So it shouldn’t surprise people that in the marketing world that there is PLR products too. They provide a way for budding business tycoons to diversify their offerings without expending too many resources in creating them. It is much faster to customize an existing conception, than to start from scratch. It also allows marketers more time to concentrate on their next “big” idea.

So don’t hesitate to shop around for some PLR opportunities of your own. Let someone else build the car and you can customize it with your own nameplate. Remember it’s not necessary to re-invent the wheel, just stick some flashy rims on it.

Let’s give it a try right now. Grab this FREE GIFT that comes complete with Private Label Rights. $100 A Day No Cost, Affiliate, & Article Marketing Step-By-Step Video Course!”

Getting good quality traffic to your blog is actually rather easy. It really only takes one really important thing to generate good traffic to your blog and that is Good Relevant Content added to your blog on a Consistent basis. The key is the word consistent.

I have found time and time again that I would start generating the Blog traffic I was wanting to my blog only to find it slowing down faster than it started. What was the one thing I stopped doing that was causing the traffic that I had started to come to a stop.

Every time it was the same thing and that was, I failed to be consistent with my blog posting.

My regular readership would stop showing up as soon as the content they were enjoying stopped showing up and so did the new traffic. Of course when the traffic stopped so did my list building efforts. With no new traffic there was nobody new showing up to my blog to subscribe to the FREE GIFTS I was offering that would help them in their list building efforts. So I was basically setting here with a solution to a problem but nobody was finding me.

We need to keep in mind that one of the most important things we can do to generate good quality traffic will be to add high quality, original content. You may actually be able to let the page advertise for itself, more or less, if you can keep it full of good content. Google, and the other major search engines, are continuously scouring the web looking for places that have good relevant content and sites that are updated frequently.

If you do a good job making sure the content on your site is good quality and relevant and optimized for the web, the search engines will do their job to send you the traffic you are looking for. People search all over the internet for informative sources just waiting to help them solve their problems and if you present them with the solutions through your content, you will find that soon you will be positioned right in their path when they come searching, and they will keep coming back to your site for a long time and you will have a sustained influx of freely generated traffic.

My biggest problem I found I had in being consistent was the fact that I was trying to run my business and do everything myself and I just plain and simple lacked the time to be consistent with my blogging.

The solution was to hire someone to create content for me.

This is where it got exciting for me. I contacted my list and a few others I thought would be great at writing for my blog. What I found was there were several people that really wanted to write for me but they were to scared to actually take the step and start. They were worried about me not liking the post or worried they might not be able to do the research that was required to create a good post on a topic they might not comprehend. Basically they were afraid to take the action that was required. Seems that is what holds more people back than anything. Fear of failing!

Well you may have noticed that some of the posts I have on my blog are being authored by Harvey Poling jr.

Harvey approached me and said he would like the opportunity to at least try. I have to admit I was a little surprised and even a little bit worried about this move as he really was not experienced at all in what I do for a living or in writing the content I was looking for.

But then I remembered back to my start and how I knew nothing about what I was about to venture into myself. I guess what really made me say yes to this new venture was the fact that Harvey was willing to give it a try even if he ended up failing. Yes he was nervous and a little bit unsure of what he was about to get himself into but he was willing to overcome the fear and give it his best try.

It started out with me writing some articles and then having him re-write them. Next I would just give him a title or a subject to research and write on. It was not long before I found myself not even being able to keep up with the videos and blog posts he was sending my way.

Guess who I am paying to write my blog posts… You guessed it, the one that overcame his fears and gave it his best effort.

So what is my blog traffic looking like since our new found relationship has begun? It is not where I want it yet, but what a substantial increase I have seen and a very nice climb in the numbers that are subscribing to my list from my blog traffic. So providing great content not only provides the traffic it also is one of the number one list builders their is.

Of course their are things like ensuring your content is SEO friendly by using the proper Keywords in your content that those coming online will use to search for your content, but it all starts with being consistent and writing good quality content.

Without straying away from our topic and getting deep into Search Engine Optimization, SEO friendly content is really nothing more than just content that was written with some attention paid to how a search engine might see the content.

But I want to be very clear and state that SEO Friendly Writing Does Not Mean you go about Writing for Search Engines

You need to really first and foremost be thinking about writing for people not for search engines when creating your content for your blog. Search engines ultimately want to provide content that is interesting and informative for their customers too, and who really wants to read a page that is over optimized. Can we say BORING!

I just want to publicly state that I am very pleased with what Harvey has accomplished not only for my blog but for himself. He should be an example to many that are facing the fears of taking the required action to begin something new in your life.

You only fail if you don’t try.

What is keeping you from generating the blog traffic you are looking for? It all starts with consistently providing good relevant content that helps solve your readerships problems. By doing so you will gain their trust and support and build the credibility that you need in your online business ventures.

Stand in your Greatness

Jeff Wellman

Internet Marketing System 1: The Autopilot Money System – With this system you are using an autoresponder to sell all your products and services and those you promote as an affiliate for commissions.

This can be as simple as creating a few email messages, loading them into your autoresponder, and then forgetting about it. The autoresponder loaded with your messages will do all the selling for you 24/7 on autopilot!

Internet Marketing System 2: The List Building System – With an online business, the money is in the list. If you’re not building a list of people interested in the topic of your business you’ll never see any real money!

To start building a list you need a good list building system. Maybe it’s just a squeeze page giving something away for free, or maybe something complex like a free service you offer just to get people on your list.

Of all the systems I would say this is the most important one!

Internet Marketing System 3: The Affiliate System – If you have your own products and services you can sky rocket your income by having an affiliate program. Once you have an affiliate program in place it’s important to have a system that recruits affiliates for you, so that they promote for you.

I have an “affiliate hub” that gives away free affiliate training. We drive traffic to it, train people to promote our products, and it does wonderfully well with affiliate recruitment!

Internet Marketing System 4: Found Money System – I call this the found money system because it’s like finding extra money. Instead of just having one product to sell have several products that sell in an automated system. This can be in your initial sales process or by using an autoresponder.

Internet Marketing System 5: Traffic System – And last but certainly not least the traffic system. You must have systems in place that continually drive traffic to your website. Outsourcing your traffic generation is the best way to go. You can simply hire people to run these traffic systems for you, and it will free up your time a lot.

My favorite traffic systems are: Article marketing, SEO, affiliate recruitment, and PPC.

You’ve got to find what works for you and use that traffic system over and over again!

If you’re looking to learn internet marketing systems that you can put to use in your business then I highly recommend that you check out the Ready To Go Systems website right here!

Right now you can get a totally free online video course called Product Empire Profits that will show you a secret internet marketing system used by millionaires everywhere! Grab your FREE Product Empire Profits Right Here!

There are two main components that you absolutely MUST have in order to make money online:

1: A targeted and responsive email list
2: Quality Content to retain subscribers

Building a list doesn’t have to be time consuming or difficult, even if you are new to online business. In fact, all you really need to do is create a squeeze page, set up an opt-in box and offer quality material that people will gladly trade their name and email address for.

Once you have a list, you can instantly maximize your income by sending out promotional offers, or by selling your own products – the choice is yours.

And right here, right now, you can get your hands on a COMPLETE private label list building collection that will give you everything you need to BUILD mailing lists and MONETIZE your lists with fresh, high quality reports!

Best of all, you will get complete private label rights to the entire collection so you can brand them as your own, sell them, give them away – the choice is yours!

Just check out all of the high quality private label packages you will receive with your purchase of this List Building PLR Collection!

Start making money with a complete collection of fully loaded list building packages with Private Label rights. All for under $10

Comes with 12 Niche Reports with Squeeze pages for each niche report, full graphics, some of the packages have autoreposder messages ready to load… Just one of the 12 packages alone is more than worth the price of the entire package.

Liz Tomey Bio The Biz Model Guru

The Business Biography Of Liz Tomey

June 2010 Marketer Spotlight!

Besides a great friend who has been there from the beginning for me when I first launched Layoff Your Boss and a great mentor, who is Liz Tomey?

Liz Tomey got her start in the business world in 1998 at the age of only 19. Her first business was a direct mail/mailorder business where she provided 1000′s of clients with her unique advertising methods that got them the leads and sales they needed.

She had over 400 offline affiliates who promoted her advertising services for a commission, and she filled the orders for them. Much like what affiliate marketers do online, but she was doing it offline before affiliate marketing was even very well known!

In 2004 with the rising costs of doing business offline, she took her marketing knowledge and moved her business online.

Instead of selling advertising, she started putting all of her marketing knowledge into products, and began selling those products. Using the same model that worked offline, she decided to create an affiliate program and have other people selling her products for a commission.

This model has worked since 1998 and currently (2010) it’s the same model she’s using to run your million dollar business!

Liz now offers several different marketing courses, coaching programs, memberships, and more so that you can learn real ways to build your business online. Liz is also a well known speaker and has spoken and been invited to speak at Internet marketing seminars around the world.

Liz is a well known and well liked marketer who truly focuses on the success of her customers, followers, and readers!

Below you will find information on how you can learn from Liz along with the many products, services, and coaching programs she offers.

1. Liz’s main site is her LizTomey.com site where she offers 5 different online coaching workshops she’s done on 5 different topics of making money online. You can get them right now by clicking here.

2. One of Liz’s best coaching programs she’s created is her Newbie Survival program. This program helps the “online newbie” decide how they want to make money online, and then gives you the steps, tools, and resources to do so. This program also gives you personal one-on-one access with Liz. You can check this program out by clicking here.

3. Another coaching program that Liz has created is called The Lost Reseller Scrolls. Liz created this program to show people exactly how she’s been able to build a huge list, an incredible affiliate income, membership sites, and more using resell rights products she buys and creates. This coaching program is an entire business model that anyone can learn and put to use. This program also gives you personal one-on-one access with Liz. You can check this program out by clicking here.

4. Liz knows that one of the biggest obstacles that online business owners face is getting traffic to their websites. Because of that she has created a membership site where you can learn everything you need to know to get traffic to your website. Plus Liz also gives you personal coaching for anything you need help on with getting traffic to your website. You can learn more about getting Liz’s personal help with traffic generation by clicking here.

5. Liz’s newest site is called Ready To Go Systems. From this site she teaches new online business owners the different Internet marketing systems they can use to create an online income. Right now Liz is offering a free video course called “Product Empire Profits” and you can get it at no cost by clicking here.

As you can see Liz Tomey is an incredible marketer with a lot of experience and the supreme skills needed to be a top Internet marketing coach!

If you’re over fifty years old you probably remember when little stores seemed to be on almost every corner.
Candy stores, small grocery and hardware stores graced every small town making it within walking distance for most people. It was easier to start a business then. There were few zoning laws; less bureaucratic red tape and not many rules on how many exits and handicap parking you had to have. It just required lots of work and the willingness to be imprisoned to one location for many hours a day.

Unfortunately, those days are probably gone forever. Now it’s a daunting task to start your own brick and mortar shop. I admire anyone with the courage and willingness to outlay a large investment for such a venture. With the current governmental climate, it’s almost assured that there will be more restrictions, not less in the future for brave entrepreneurs, but I shouldn’t get started on that.

There is still ways to re-create those days when you could begin a small business without a fistful of cash or a huge loan. You don’t have to worry about the perfect location and you don’t even have to chained to a cash register all day. You’ve probably all ready guessed I’m talking about an online business.

Just think about it, with a minimum of investment, with guidance you can receive here with Jeff Wellman’s down-to-earth products, you can have your own mini-store selling just about anything you want. With a laptop and internet service, you can be conducting business from anywhere in the world. That’s terrific for those of us who are retired and don’t want to work in a manual labor job.

Even though you don’t need a physical address on a busy street corner, traffic on the web still is just as important as location was in the days of the F. W. Woolworth Company five and dime. We’ve discussed how using the right key words, attractive ad copy and list building will help you score higher on the search engine page. This drives people to see your site, which translates into more sales for you. Read some of the other articles featured here for more tips on doing just that.

Although I miss the days when I was young and had a couple quarters to buy some candy at the local hideaway establishment, now every store is at our fingertips via the computer. We don’t have to even walk to it anymore, even though it would be good for our waistlines. So rather than lament about the good old days, I guess we should embrace the future and make a little money from it, huh?

If you’re ready to start your own virtual “candy store”, you’ve landed on the right site. Why not sign up today for a FREE Affiliate Marketing Course, browse the Benefit packed course that will give you the tools to begin a new chapter in your life.

Jeff Wellman & Paul Counts 100 Dollar A Day Affiliate Marketing & List Building Course

Grab Your Free Course Here!

100 Dollar A Day Affilaite Marketing & List Building Course

Home Business Start up; Facing Our Fears

If you are like me, learning all these keywords and concepts like list building, affiliate marketing and lead generation is daunting, but most of us can grasp them. The absorption of these elements can actually be fun and rewarding, especially when we are dreaming of making extra income. Then the realization that it is time to put some of these marketing building blocks to actual use…then the reality hits. You ask yourself the question, can I really do this? Do I want to do this?

I will be honest. I face the same questions you do. I know I need to find a way to generate more income, but that nagging feeling in the back of my mind says, “Come on, this is too good to be true”. I worry about how extra income will affect figuring my taxes. I stress about all the legal red tape will be involved in starting a home business. In a nutshell, I think, maybe I’ll just stay where I’m at.

Do you face these same questions? Do you fear the risk of failure…or even of success? I think we probably all do. I think it’s part of being human. So what makes one person take the chance and another just sit on the sidelines and watch others make money?

I am fascinated by Jeff Wellman’s story of how he started in Internet marketing. After losing his job at a well-known manufacturer, facing the prospect of being middle-aged with no prospects, it’s a nightmare that haunts us all. Nevertheless, Jeff found a mentor, his own Son, Keith who helped and coached his Dad to start a new career.

There are some people that become entrepreneurs by necessity, like Jeff did. A job crisis forced him to turn a corner and try something new. He had to face fear, while learning all types of new things. His situation had its own particular challenge, losing ones income and finding a new way to make money. Not a pleasant prospect, but his example is inspirational. He wasn’t too proud to let his Son teach him some new tricks.

You may be like me and be fortunate enough to currently have a job. You have a good life, but you have some dreams to make it better. You may want to retire soon, but worry there is not quite enough money to go around. You may dream of owning a better home or send your children to college. You have your dreams, but fear is keeping you from challenging your comfort zone. Does this sound familiar? It sure does to me.

Obviously, no responsible person should jump into something without the facts. That is why we endorse these training programs, so you can intelligently make new career path by knowing the key principles of internet marketing. Once you have gleaned enough of the facts, then you must decide what to do with them.

I am challenging you, along with myself to try something new this summer. Why not take some of the first steps toward financial freedom? Maybe you can create a domain name, start a blog or go all out and begin marketing your own creation or purchase a PLR product. The main thing is, let us start somewhere. We shouldn’t expect quick results from a get rich quick scheme. We know there will be work involved. There will be missteps and failures, but we can get up again after being knocked down.

Think about it and take your first step today. Maybe it’s just signing up to Jeff’s email list to receive a free offer and learn about some exciting ideas you can incorporate into your financial plan. I wrote this article for you, and I wrote it for myself. Remember, dreams are just dreams until we work them into reality.

I challenge you right now to get started by just signing up for this FREE gift from Jeff Wellman from Layoff Your Boss Marketing LLC and let’s see where it leads you.

Free 9 Video Affiliate Marketing & Article Marketing System

Harvey Poling Jr.